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ZSA Cards

A deck of inspiration and connection.

Cards Lifestyle

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These Cards are Special

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Swipe the card to see why...

Scenarios and Uses

Guide creativity

Sometimes, when we try to navigate the creative process, we get stuck. We don’t know what the next sentence in the story (or the email) should be. We’re not sure how the song is supposed to go, or what could make this graphic we’re working on better.

When this happens, pull out a card, read the prompt, and act on it. Some of the prompts can be understood in more than one way (“Give something away”). That is intentional: There is no wrong way to understand it.

This is similar to how you would use Brian Eno and Peter Schmidt’s brilliant Oblique Strategies, a powerful set of cards that has been helping creative professionals since 1975. The prompts are different, but the concept and method are similar.

Ten of ClubsKing of HeartsFive of Planets

The cards are amazing! I've been using them mostly to help me make decisions where there's no obvious right answer. Taking one card out and having an inspiring phrase forces me to look from another perspective. As a software engineer, this is very useful because sometimes we're so deep into the rabbit hole that having an ambiguous, unrelated idea helps me to feel a breath of fresh air.

- Rodrigo Medina

Have a conversation

There are many decks of dedicated “conversation cards.” These are cards with specific questions, such as “What’s something about your life now that you’d miss when you’re eighty?”

These can work well, but can also be a little formulaic or limiting. ZSA Cards have prompts that are weirder and more open-ended, inviting indirect reflection and consideration.

Grab a card. Read the prompt.

Take a moment to think, and say what comes to you. With some prompts like “Be still. Allow it to come to you,” you can either share a specific story (about a time you were still and something came to you) or literally do what the prompt says: Stay still for a moment or two, and then say whatever comes to you.

This is a more fluid and participatory experience than your garden-variety “conversation cards.” With practice and vulnerability, it can help you create in-the-moment conversations that feel just right.

I am loving these ZSA Cards. I've been using them for journaling, songwriting/music production, and as a tarot-flavored means to interface with my subconscious and establish direction when I need it. I find the combination of name, number, caption, iconography, etc. makes each card open-ended enough to interpret multiple ways on its own, but then when I do a "reading" of 2+ cards these additional properties allow me opportunities to identify more intricate connections between them. I also love the variety of aesthetics on the face-card art and the fact that the artists were sourced from around the world. And the quality of the boxes! The attention to detail towards every facet of the experience here is incredible and I can't thank you all enough for turning this idea into a reality.

- Max Messenger Bouricius

Create a story

To tell a story, pull out a bunch of cards (as many as you’d like, but 15 or fewer is what we recommend). Shuffle them, and then lay them out in a line. Look at them, and start sharing what you see.

This works very well with kids. You can either tell the whole story yourself, or take turns with each person narrating one card. Since you’ll mainly be using the graphic on the card to tell the story, you can do this with young kids who can’t read yet. It’s good to keep the “yes, and…” rule of improv in mind: Each new card should add to the story and carry it forward, rather than double back or negate an earlier one.

A fun related resource is Amazing Tales, a simple RPG (role-playing game) framework for kids. If you enjoy this activity and want to try it with dice rather than cards, Rory’s Story Cubes are great.

Eight Of DiamondsOne Of Keyswitches
Card BackQueen of Planets

Cards that feel great in your hand

Cards are physical: You’ll shuffle them, deal them out, and hold them in your hand. They have to feel good.

We spared no expense to make that happen.

More about card quality
King of Spades
Queen of SpadesKing of SpadesAce of Spades

Journal

Sit down somewhere quiet. Grab a piece of paper and a pen. Pull out a random card, and read the prompt. It says something like "Find a rhythm."

Breathe. Think. What comes up?

Now write.

This semi-structured approach can help keep journaling fresh and powerful and present you with insights you may not have had otherwise. Privately using the deck to have a conversation with yourself can be raw, personal, and potent.

Play a game

Last but certainly not least, you can use this deck of cards to… play a game of cards.

You can play a game that requires just one deck, such as Casino or Beggar Your Neighbor (great with kids).

You can play a game that requires two decks, with some minor adjustments (Double Solitaire is one of our favorites).

You can play a game that requires a sequence of numbered cards, similar to The Game or The Mind. Or a game that requires words, like Codenames.

You can create a Pairs-style deck with 10 cards of rank 0, 9 cards of rank 9, 8 of 8, all the way to one card of rank 1. Pairs is a fast and easy "new classic pub game" by James Ernest which has numerous variants. There are many other games which use this style of deck, too.

You can even make up your own game, using specific cards for special abilities depending on their art or phrases.

There are thousands of card games explained online — Pagat is one of our favorite sites for rules and recommendations. Don’t forget the many, many single-player games, too. A good deck of cards can provide hours of screen-free entertainment.

Some suggested games
Some suggested games

Special Thanks

ZSA would like to thank Wilhelm Su, the talented and generous designer behind the Everdeck. Wilhelm advised on the information design for ZSA cards and kindly allowed us to use some of the elements and the basic deck structure featured in the Everdeck. If you like ZSA Cards, you really should check out the Everdeck.

The packaging, booklet, and cards are all printed on FSC-certified paper, supporting responsible management of the world’s forests.

SMETA logo

ZSA Cards are made in a facility certified and audited (Sedex Members Ethical Trade Audit) to ensure ethical manufacturing conditions.

Card BackQueen Of Hearts

An ensemble art project

ZSA Cards is an ensemble art project, featuring nine talented creators:

Joanne Williams

Joanne Williams

Creative Director

Hailing from beautiful South Africa, Jo brings her UX and print sensibilities to the design of every card on this deck, as well as the website you’re on now, and even the packaging. Jo also designed the Jack, Queen, and King of Clubs.

Stjepan Radic

Stjepan Radic

Artist - Spades

“I was always drawn to movies and cinema. Being a 3D artist is as close as it gets without all the negatives. I love creating stuff that is borderline surreal.”

Jessica Jansen van Vuuren

Jessica Jansen van Vuuren

Artist - Hearts

Jessica is a graphic designer and illustrator based in Cape Town, South Africa, where she lives with her husband and two cats. She is passionate about creative problem-solving, and strives to bring beauty into every aspect of her work and personal life.

Ammi Teir

Ammi Teir

Artist - Diamonds

Ammi Teir is a Finnish freelance graphic designer with over a decade of experience in the creative industry. She enjoys creating colorful visuals that make you smile. Ammi works fully remotely, and has been fortunate to visit over 40 countries so far.

Patrick Waugh

Patrick Waugh

Artist - Keycaps

Patrick Waugh is an illustrator and graphic designer living in Maryland with his wife and cat. He specializes in fantasy art and tabletop game design. Waugh enjoys combining disparate concepts and creating detailed images of bizarre characters and creatures.

Puguh Iman

Puguh Iman

Artist - Keyswitches

Puguh Iman, aka Illustfire, is a vintage pop-art illustrator based in Malang City, East Java, Indonesia. Puguh helps clients from various industries with vintage pop-art creative solutions.

Lily Uivel

Lily Uivel

Artist - Planets

Since before she could remember, Lily loved to draw more than anything else. She works full time as an illustrator and works across editorial, advertising, and children’s publishing.

Madison Hayes

Madison Hayes

Artist - Stars

Specializing in brand identity, illustration, marketing, and design, Madison tells stories through bold type and thoughtful color choices. She loves serving kind and caring individuals to help them realize their full potential.

Josiah Gardner

Josiah Gardner

Artist - Aces

Josiah is a creative thinker who has always been interested in making things. He spent his childhood doodling, creating stop-motion videos, and building giant snowmen. Josiah now works with clients to create things that have a positive impact.

Creative Director:

Joanne Williams

Sensitivity & Language:

Laura Blackwell

Executive Producer:

Erez Zukerman

What’s in the Box

A booklet with use guidelines.

120 cards, divided into eight suits:

Clubs Keycaps Spades KeyswitchesHeartsPlanetsDiamondsStars

Each suit has 15 cards: 0-9, X, Jack, Queen, King, and an Ace.

Two internal “mini boxes”:

The standard suits: Clubs, Spades, Hearts, and Diamonds.
The extended suits: Keycaps, Keyswitches, Planets, and Stars.

We designed each box so that it still closes if you overfill it. This means you can load up a “mini box” with all the cards you need for a particular game, and take just that when you go somewhere. Quick and portable.

Opening box of cards
The Ergo
Thank you for creating a newsletter I WANT to read, instead of an auto delete.
Joel Jackson

Subscribe to The Ergo, our monthly newsletter. Even people who aren’t into keyboards seem to love it. Great finds from all over the Web, and a nice coupon for new subscribers (10% off ZSA Cards, our card deck).

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